Introduction
This offer is exclusively for users of the PrestaShop store system. It is also only valid for newly created Microsoft Ads accounts that have not previously been used to place advertisements.
Before you begin configuration, you must create a Microsoft Ads account here. After creating the Microsoft Ads account, create a UET tag in Microsoft Ads. The UET tag is required to track sales generated by Microsoft Ads in the shop. Click here for instructions on creating the UET tag. You just have to create the tag in your Microsoft Advertising account. There is no need to place it manually in your shop, this will be done automatically by our PrestaShop module later during the setup process.
After creating your Microsoft Ads account, install our free data feed module for PrestaShop and use it to create an account at repricing.com. The module imports your products and transfers them to Microsoft. You can then create your Microsoft Ads campaigns in your repricing.com account.
For this promotion, we are offering you 30 days of free use of repricing.com in addition to the voucher. If you are satisfied with your performance on Microsoft Ads, you can sign up for a subscription for €67/month and continue advertising on Microsoft. Otherwise, you can simply cancel your repricing.com account.
Configuration
1. Installation of the repricing.com data feed module
Download the data feed module from the PrestaShop Add-on Store: Download
Install the module in your PrestaShop backend.
After installation, click on Settings.
Click on Sign up. You will be redirected to repricing.com.
2. Setting up your repricing.com account
Enter your email address, select your country and language, and set a password for your repricing.com account.
You will be redirected to the product data import, where the module is preselected as the data source. Click Continue.
Select the target country for your advertisement, the language and currency.
Click Continue. The product import will start automatically.
3. Activating your repricing.com subscription
In order for us to upload your product data to Microsoft and create campaigns, you must take out a subscription. The subscription is free for 30 days. If you wish to continue using it after that, the cost is €67/month. The subscription can be canceled on a monthly basis.
Click on the user menu icon in the top right corner and open the Subscriptions menu:
Check the boxes next to Microsoft Advertising and click on Upgrade at the bottom-right of the orange box:
NOTE: Your payment method will not be charged; you can try the subscription free of charge for 30 days.
4. Connecting the Microsoft Ads account
Click on Microsoft Advertising -> Setup in the main menu on the left:
Click on Log in with Microsoft.
Sign in with the Microsoft credentials you previously used to create your Microsoft Ads account.
Click Accept to authorize the access request for your Microsoft Ads account.
Select your Microsoft Ads account from the list. Click Save changes.
Click on Next.
Under Universal Event Tracking, select the UET tag previously created in your Microsoft Ads account. repricing.com will send the tag to your PrestaShop and install it there automatically.
Create a Microsoft Merchant Center
You now need to create a Merchant Center in your Microsoft Ads account. repricing.com will then automatically upload your products to the Merchant Center so that they can be used for ad placement.
The Merchant Center can only be created once the previously installed UET tag has registered at least 50 events and sent them to Microsoft Ads. Every page view in your shop counts as an event. After installing the UET tag, it takes some time for the 50 events to be registered. Depending on the number of visitors to the shop, this can take from a few hours to a few days.
Once the 50 events are available, you can create the Merchant Center in your Microsoft Ads account. Therefore, check your Microsoft Ads account regularly to see if you can already create a Merchant Center. Once you have created the Merchant Center, log in to your repricing.com account and continue with the setup.
Log in to your repricing.com account once you have created a Merchant Center in Microsoft Ads.
In your repricing.com account, open the Microsoft Advertising -> Setup menu and continue with the setup.
Select Microsoft Merchant Center from the list and click Finish.
5. Applying for the Microsoft Ads voucher
You will find the chat function at the bottom right of your repricing.com account. Send us a message there and we will send you your Microsoft Ads voucher code. Alternatively, you can send an email to [email protected].
Enter the code you receive in your Microsoft Ads account to activate the $150 credit.
NOTE: The voucher is valid until 31st of December 2025.
6. Creating a Microsoft Ads Performance Max campaign
You can either create Performance Max campaigns directly in your Microsoft Ads account or create the campaign in your repricing.com account. With repricing.com, you have access to numerous filters that you can use to control which products are advertised on Microsoft Ads.
In the main menu of your repricing.com account, click on Microsoft Advertising -> Campaigns.
Click on Create Campaign.
Select either all products for the promotion or select the product group that contains the products to be promoted.
Give your campaign any name you like.
Enter your daily advertising budget.
Click on Create campaign.
The campaign will now be transferred to your Microsoft Ads account and activated. Shortly thereafter, your ads will automatically begin running.
7. Performance monitoring and campaign management
You can find the newly created campaign in your repricing.com account in the Microsoft Advertising -> Campaigns menu. The campaign's performance data for the last 30 days is displayed there. You can pause the campaign, adjust the daily budget, or change the product selection at any time.
If you have any questions about Microsoft Advertising or the other services offered by repricing.com, simply contact us using the Messenger function at the bottom right of your repricing.com account.
We wish you every success and good sales with repricing.com and Microsoft Ads!