Introduction
Google Automated Discounts is an AI-based repricing tool from Google. As an official Google partner for Automated Discounts, we offer Shopware and PrestaShop users a free 30-day trial.
With Automated Discounts, Google's AI calculates the optimal selling price for a product based on competitor prices, the sales success of a product at a certain price, seasonality, the user's willingness to buy and purchasing power, the retailer's margin, and numerous other factors. This results in a margin-optimized price for each product that boosts sales.
The calculated prices are displayed exclusively in Google Shopping ads (Google Performance Max). When a user clicks on a corresponding ad, they are redirected to the shop. The repricing.com plugin sets the sales price calculated by Google for this user in the shop frontend and ensures that the user-specific price is correctly transferred to order processing in the shop system.
The Pro version of Automated Discounts developed by repricing.com makes it easier to access and use Automated Discounts and gives retailers full control over the selection of products that participate in Automated Discounts. Products are conveniently selected using dynamic product groups based on product attributes, performance data from Google Ads, and forecast data for Automated Discounts. The various attributes for product selection can be combined as desired.
To use this feature, the corresponding plugin must be installed in the shop backend. The plugin is used to create an account with repricing.com.
Automated Discounts Pro from repricing.com offers the following features:
Setup Wizard guides you through the entire setup process.
Automatic provision of the required data feed attributes in Google Merchant Center
Validation of selected products and troubleshooting assistance
Setting up the special conversion tracking required for Automated Discounts in the online store
Provision of forecast data on the performance of Automated Discounts at product level when adopting Google's recommended prices (increase in conversions, development of advertising costs, etc.)
Intelligent selection of products to activate based on product attributes, Google Ads performance data, and automated discount forecast data. Example: Only activate products with high inventory levels, currently poor Google Ads ROAS, and a predicted increase in conversions of at least X percent.
Dashboards with performance data at account and product level
Free expert support via chat, email, or phone
Automated Discounts Pro gives retailers full control over which products to discount and removes the black box nature of the original Google solution.
Requirements for participation
Google Merchant Center with active products
Enabling the Automatic Discounts program in Google Merchant Center
Performance Max campaign in Google Ads
Shopware or PrestaShop as shop system (JTL and plentymarkets coming soon)
Provision of the data feed attributes "cost_of_goods_sold" (cost price) and "auto_pricing_min_price" (lower price limit) in Merchant Center – both attributes can be generated automatically via repricing.com and uploaded to Merchant Center.
Installation of the repricing.com plugin and creation of a repricing.com account
After the free trial period has expired, Automated Discounts Pro can be subscribed to for a fee. The cost for the actual repricing is €79 per month. If forecast data is also provided, the additional charge depends on the number of products). During the trial period, repricing and forecast data are free of charge, regardless of the number of products. There is no long-term contract commitment; the subscription can be canceled at any time at the end of the month.
Import of products
First, the product data must be imported into the repricing.com account. This can be done using our free data feed plugin, Google Merchant Center, or a CSV file. We recommend using the data feed plugin, as it allows more detailed product data to be imported.
Downloading and installing the data feed plugin
Install the data feed plugin via the respective plugin store:
Creating a repricing.com account via the plugin
Shopware users can find the plugin in the backend under
Marketing -> repricing.com - Datafeed
PrestaShop users can find the plugin in the backend under
Optimizations -> repricing - Datafeed
Open the plugin in the backend
Click on Sign up -> a new account will be created at repricing.com.
Enter an email address, select the language and currency for the account.
Set a password for the account.
Click Next.
Configure product data source
The Import Wizard opens, with the plugin preselected as the product data source. Click Next.
Select the desired country, sales channel (Shopware only), language, and currency, then click Finish.
The product import starts automatically. Depending on the number of products to be imported, this may take a few minutes.
Setup Automated Discounts
Download and installation of the Automated Discounts Pro plugin
The Automated Discounts plugin can be downloaded and installed free of charge from the respective plugin stores:
Connecting the plugin to your repricing.com account
Shopware users can find the plugin in the backend under
Marketing -> Google Automated Discounts
PrestaShop users can find the plugin in the backend under
Optimization -> Google Automated Discounts
Open the plugin in the shop backend.
Click Merge Account.
You will be redirected to repricing.com. Click on Login with repricing.com.
Log in with the user data you provided when creating the account. Once you have successfully logged in, the Automated Discounts plugin will be linked to the account.
The Setup Wizard for Automated Discounts will start.
Configure Automated Discounts
The Setup Wizard for Automated Discounts helps you select the desired products and configure all other parameters correctly. In the final step, a validation is performed. If the result is positive, you can request the launch of Automated Discounts in Google Merchant Center.
Steps in the setup
1. Plugin
The message Plugin installed should appear here. It refers to the previous installation of the Automated Discounts plugin in the shop backend.
Click Next.
2. Product Data Source
The message "You have successfully added and activated a product source" should appear here. It refers to the successful import of the product data.
Click Next.
3. Merchant Center
In this step, you will connect Google Ads and Google Merchant Center to your repricing.com account.
Click Connect Google Merchant Center.
Click on Sign in with Google.
Sign in with the credentials of a Google account that has administrator rights for your Google Ads and Google Merchant Center accounts.
Confirm the access request. Please do not remove any of the listed access rights. repricing.com only requests rights that are necessary for the operation of Automated Discounts. Once the connection has been successfully established, the message Google account successfully authorized will be displayed. Click Next.
Select the Google Ads account you want to connect. If your Google user is an administrator for multiple Google Ads accounts, all accounts will be offered for connection. Click Save.
The selected Google Ads account is displayed for verification. Click Next.
Select the Google Merchant Center account you want to connect. If your Google user is an administrator for multiple Google Merchant Center accounts, all accounts will be offered for connection. Click Save.
The selected Google Merchant Center account is displayed for verification. Click Finish.
Start of the free trial period
A box will appear on the right side of the screen where you can start the free trial period. This should be done before continuing with the setup so that the Google forecast data can be imported. This data can then be used to select products as you continue with the setup.
Click on the Details button at the bottom of the box on the right-hand side of the screen.
The subscription page opens with all the features of repricing.com. The Automated Discounts feature is preselected for the trial period. We recommend that you also select the Google forecast data, which is also free of charge during the trial period.
To obtain Google forecast data, check the box next to Google Price Insights.
Click on Update in the bottom right corner to start the 30-day free trial. You will need to enter your payment details, but you will not be charged the price displayed. This price will only apply if you wish to continue your subscription after the trial period has expired.
After entering your payment details, you will receive confirmation that your subscription has started.
Click Next to continue with the Automated Discounts Setup.
4. Conversion Tracker
Automated Discounts requires customized conversion tracking, known as "Google Ads Conversion Tracking with Shopping Cart Data (CwCD)". In this step, you can install this special tracking feature in your shop using the plugin.
The prerequisite for this is that a standard conversion tracker is available in your Google Ads account. This is imported, adapted for Automated Discounts, and placed in the shop via the plugin. Information on creating a standard Google Ads conversion tracker can be found here.
Click Select tracker if you have already set up Google Ads conversion tracking in your Google Ads account. Select the desired tracker from the list and click Next.
If you have already installed the specially adapted conversion tracking for Automated Discounts in your shop, click Skip.
Products selection
With Automated Discounts Pro, you can determine exactly which products should be discounted. To do this, create a product group with the desired products. Within the group, you can use and combine various filters to select the products. In combination with the forecast data for Automated Discounts, you can, for example, select only those products for which a discount appears particularly promising in terms of increasing conversions. Alternatively, you can also activate Automated Discounts for all products contained in the account.
Only discount certain products
Click Create Group.
A pull-down menu offers all product attributes from the shop, performance data from connected advertising platforms, and Google forecast data for Automated Discounts as filters for product group creation.
Add the desired filters, set and configure them according to your need. Filters can be combined with AND or OR.
Example: To select only products for which an increase in conversions of at least 50% is predicted through Automated Discounts, proceed as follows:
Open the Competitors and Prices section in the drop-down menu selection list and select Conversions predicted change:
Select as operator is greater than or equal to:
Enter the desired value for the increase in percent in the Attribute field, in this example 50.
Click Save.
The product group you created, along with the number of products it contains, is displayed for verification. Click Next.
NOTE: This product group filter only selects products for participation in Google Automated Discounts where, according to forecasts, the number of conversions will increase by at least 50% by adopting the price recommended by Google. You can supplement the forecast data filter with other filters, such as brand, inventory, etc., or use completely different filters to create the product group.
Products eligibility
This step checks whether the products selected for Automated Discounts meet the requirements. For each product, it validates that valid values are available for the data feed attributes cost of goods sold (COGS) and minimum price limit (auto_pricing_min_price). The minimum price attribute controls whether a product participates in Automated Discounts. repricing.com sets this attribute according to your specifications and automatically uploads it to Google Merchant Center.
If a product falls outside the product group you have created for participating products, repricing.com removes the minimum price attribute for that product and deactivates it for Automated Discounts. You also use this attribute to tell Google the maximum price reduction allowed.
For both attributes, cost price and minimum price, a value can be calculated in repricing.com and transferred to Google. If you maintain a purchase price for the products in your shop system, this is imported and is available as the cost of goods sold value. repricing.com checks whether one or both attributes already exist and then offers to calculate missing attributes and upload them to Merchant Center.
Example: From all previously selected products, 474 products don't meet one of Google's requirements for Automated Discounts. The auto_min_price attribute exists, but for these products it's not within the allowed range of 5-95% of the current product price. This is displayed accordingly:
You can set valid values using repricing.com:
At Correction via feed rules, click Complement values:
You can now setup a rule that calculates correct values for auto_min_price, e.g. based on your cost_of_goods_sold attribute.
Cost of goods
A dialog box opens. Since the cost price already exists in this example, "Nothing to fix here" is displayed.
Click Next.
Auto pricing min price
Three options are offered to supplement the missing minimum price:
Calculation of the minimum price as a percentage surcharge on the existing cost of goods sold attribute
Calculation of the minimum price as a discount in percent of the current product price
Advanced: Obtaining the minimum price from an attribute in the shop system by mapping it to the corresponding shop system attribute that contains the auto_min_price using the repricing.com data feed manager functionality
This example shows how the minimum price is calculated as a percentage markup on the existing cost of goods sold value (option 1).
Select Use a percentage increase to the [cost of goods sold] to determine missing [auto_pricing_min_price]:
Enter the value for the percentage markup on the cost price. This will be used to calculate the minimum price for Automated Discounts.
Click Next.
Click Apply fixes in the summary that appears.
The products selected for Automated Discounts will now be re-evaluated for suitability. Click Update now.
The minimum price previously calculated by rule is now uploaded to Google Merchant Center. repricing.com generates a supplementary data feed in Merchant Center containing the product IDs of the selected products and the calculated values, and links this feed to the existing main product data feed.
This completes the setup. Please log in to your Google Merchant Center and request a review and approval by Google under Automatic Discounts.